A beautifully designed website conveys quality and professionalism for your brand. However, custom web design work can require a substantial investment that blows limited marketing budgets.
Thankfully, with smart planning and savvy compromises, you can launch a stunning site without emptying your bank account. Follow these tips for achieving visual brilliance on a budget:
Focus on a Simple Layout Resist overcomplicating your website’s navigation and architecture. Clean, minimalist layouts are easier for cheap web designers to execute well on a budget. Prioritize only essential pages and streamlined menus. White space is your friend.
Strategically Incorporate Custom Graphics Original graphics like logos, icons and illustrations establish unique visual flair. But commissioning them for every design element costs a fortune. Strike a balance by getting 1-2 custom hero graphics made professionally, then filling in other areas with quality stock imagery.
Use Free High-Res Photos Filling your site with generic stock photos looks lame. But sites like Pexels and Unsplash offer beautiful free high-resolution photography. Curate photos with a consistent aesthetic relating to your industry and brand identity. Mix in custom shots where ideal.
Optimize Images for Fast Load Times Large image files bloat download sizes, slowing page speed. Have your cheap web designer compress and optimize images for the web to keep file sizes minimal. Find the ideal balance between visual quality and performance.
Take Advantage of CSS Animation Subtle CSS animations like animated underlines, hover effects and scroll-triggered elements add flair without heavy lifting. Most cheap web designers can easily incorporate basic CSS animations that smoothly enhance user experiences.
Choose Complementary Colors Color schemes have a huge impact. However extensive custom color work drives up design costs. A smart cheap web designer combine 2-3 complementary premade palettes from tools like Coolors for visually pleasing results at no extra charge.
Use Typography to Establish Personality Fonts communicate emotions and values. But commissioning an entire custom font family is prohibitive. Establish typographic flair by pairing 1-2 high-quality commercial fonts with free-quality fonts like Google Fonts instead.
Simplify Navigation Elements Clean, text-based navigation menus convey sophistication. But complex menus with extensive hover effects, submenus, and icons can convolute layouts and inflate design time. Keep primary navigation text-based and streamlined.
Highlight Visual Hierarchy Guide visitors by using layout, color, scale, space, and other techniques to emphasize important content and calls to action. Accentuate critical elements while downplaying peripheral content. A cheap web designer can apply hierarchy principles without increasing fees.
In summary, cheap web design shortcuts and compromises allow stretching limited budgets to achieve stunning website aesthetics. Prioritize a few carefully chosen custom elements paired with quality free resources for maximum visual impact. With smart strategy, even cheap website design can look a million bucks.